Drive qualified leads to the Seres M5 landing page via a targeted DV360 programmatic campaign
Display and native placements across leading Israeli news sites and high-value app inventory (Android & iOS).
Automotive-interested affinity segments, custom in-market audiences and look-alikes.
April 2025, full budget pacing to maximize reach and frequency.
High CTR on entertainment-focused and iOS app placements suggests strong resonance with mobile audiences
Overall CTR (0.23 %) and CPC (NIS 6.20) are in line with programmatic benchmarks; however, CPL runs at 661 NIS —opportunity to optimize landing-page flows or lead form friction.
Recommended A/B tests on creative messaging and tighter retargeting (~2–3 freq cap) to improve conversion rate and reduce CPA further.
In April 2025, Seres—a newcomer in Israel’s burgeoning electric-vehicle market—introduced its flagship M5 model via a dedicated landing page. With minimal local brand awareness, the primary goal was to drive qualified leads (form submissions) for Seres dealers through targeted programmatic display and native ads.
The Israeli EV segment is highly competitive, and Seres lacked the brand recognition of established automakers. We needed to stretch a modest budget to reach automotive-interested audiences, cut through the noise on both desktop and mobile, and deliver measurable lead conversions on the LP—all while maintaining an efficient cost per lead.
Premium Inventory: Display + native across top Israeli news sites and high-value Android/iOS apps
Audience Mix: Automotive-affinity segments, in-market EV intenders, and look-alikes of past site visitors
Delivery Controls: Frequency cap at 3 expos/user and strict budget pacing to avoid early burnout
Creative Optimization: Mobile-first banners with clear call-to-action driving straight to the form
By leveraging DV360’s real-time bidding and dynamic creative optimization, we launched a 30-day flight in April 2025. Continuous mid-flight pruning of underperforming placements and bid adjustments on high-CTR inventory drove a campaign average CTR of 0.23 % and a CPC of NIS 6.20. Top sites delivered CTRs above 2 %, enabling us to capture 6 high-intent leads at a CPL of NIS 661—maximizing impact on the allocated budget.
