Google Display & Video 360

Programmatic media planned, measured and optimized toward your business goal.

FORTVISION runs Display & Video 360 campaigns on its own DV360 seat, with a certified team in Israel. We set the KPI with you, build the measurement before launch, and optimize every wave against the result.

Talk to our DV360 team See results

Our own seat

A direct DV360 partner account, not a reseller's.

Buying on our own seat means the inventory, the deals and the data stay under our control — and yours. No margin stacked by a middle layer, no waiting on someone else's trader to make a change.

56Advertisers on our DV360 seat

USD 575KBillable media in the last 12 months

5DV360-certified experts, full-time

IsraelPlanning and trading, in your timezone

What we do

Full DV360 service, from brief to final report

We work directly with brands, and as the programmatic execution partner of media agencies.

Strategy & media planning

Media plans with numeric targets for impressions, unique reach, clicks and leads, built around your business KPI.

Measurement & conversion tracking

Site tag on the landing page and thank-you page, conversion tracking and lead attribution set up before launch.

Programmatic buying

Inventory on Israel's leading news, finance and app environments, with site and section lists, bidding and pacing to budget.

Creative & formats

Display, HTML5, video and mobile interstitials adapted to every placement, with a preview page for your approval.

Audiences & remarketing

Audiences built from your site visitors and video viewers, brought back in follow-up waves to convert.

Reporting & optimization

In-flight reports on a standard template, with clear recommendations on inventory, audiences and creative.

How we charge

Management fee of 10%–20% of media spend, or a fixed monthly retainer. Media and platform costs are itemized before launch. Creative production, CRM and automation are quoted by scope.

How we work

Seven steps on every campaign

The same sequence every time, so nothing is improvised and nothing is forgotten.

STEP 01

Brief & goal

Budget, flight dates, a UTM-tagged landing page and the business KPI we will be judged on.

STEP 02

Measurement setup

Tag on the landing and thank-you pages, feeding conversions and audiences before a shekel is spent.

STEP 03

Media plan

Targets for impressions, reach and clicks, with the inventory and formats that will deliver them.

STEP 04

Creative & approval

Formats adapted per placement, a preview page for sign-off, and live screenshots after launch.

STEP 05

DV360 build

Targeting built to the plan, pacing set to budget and dates.

STEP 06

Reporting & optimization

Delivery against target, a breakdown by site, and recommendations you can act on.

STEP 07

Wrap-up & next wave

Final report, learnings, and a follow-up campaign that reuses the audiences already built.

EVERY STEP

One team throughout

The people who plan the campaign are the people who trade it. Nothing is handed over mid-flight.

Results

Recent DV360 campaigns

Retail · Optica Halperin · via Questo Media · January 2025–May 2026

Always-on performance: deals, CRM audiences and a control group

Monthly insertion orders by objective, Preferred Deals with the ICE network for the high-intent audiences, and conversion-optimized bidding with a CPM ceiling kept the program's average CPM under its goal across 16 months.

₪3.02 average CPM against a ₪3.30 goal set in DV360 (8.5% under)
8,495 purchase, pairzon and eye-exam actions in 2025, about ₪89 each, after moving measurement off 30-second visits
9 CRM customer lists, 2-day site visitors and a competitor-intent audience, with a random 10% control group excluded from every line item
7 ICE Preferred Deals by placement, Authorized Direct Sellers only, Active View 60%+
Maximize-conversions bidding with a ₪20 CPM ceiling; 7.5M YouTube views

Food · Of Tov · via Questo Media · August–September 2026

A multi-format launch with a goal per format

Rich-media video, display, open-web in-stream and four YouTube formats, each with its own KPI goal and bid strategy, in a 19-day launch for the nuggets range.

14.7M impressions at 70.1% average viewability against a 60% goal
Display 14% under its ₪12 CPM goal at 85% viewable; rich-media video on its ₪15.80 goal
A bid strategy per format: Target CPM on YouTube, “maximize viewable for 10 seconds” on open-web video
12 rich-media video units via CM360; bumper, 15- and 30-second non-skippable and vertical Shorts cuts
304K efficient-reach views across YouTube, Google TV and video partners

Our team

DV360-certified, full-time, in Israel

Everyone works across planning and execution, and each of us owns one area of expertise.

DV360 certified

Raanan Eran

DV360 Account Lead. Client strategy, media planning and KPI setting.

DV360 certified

Elad Eran

Programmatic Trading Lead. Inventory, deals and site lists, bidding and pacing.

DV360 certified

Shelly Levin

Measurement & Analytics Lead. Tagging, conversion tracking, reporting and attribution.

DV360 certified

Shelly Cox

Creative & Ad Operations Lead. HTML5, video and interstitial formats, creative QA.

DV360 certified

Brian Gale

Audience & Optimization Specialist. Remarketing, audience strategy and in-flight optimization.

Together

One seat, one team

Planning, trading, measurement and creative sit in the same room, on the same seat.

Inside the app

Programmatic next to every other channel.

Real screens from FORTVISION. Customer names and figures are replaced with sample data.

Planning a DV360 campaign? Send us your brief.

We will come back with a media plan, numeric targets and a measurement setup before anything goes live.

Send a brief

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