Methodology
A cube featuring a rotation of six different images was featured upon pages within websites and apps. The images varied between the company logo and fashion models wearing its inventory. It was eye- catching yet still very subtle, seamlessly blending with the page. When ignored, the cube disappeared within a few seconds, but when tapped, it enlarged into a window consuming less than 80% of the screen, without redirecting the user away from the original site. The window displayed Triumph’s new Spring-Summer 2018 lingerie collection (solely focusing on the products without offering a purchasing option). The idea was to maximize conversion rates by shortening the funnel from the moment of initial exposure to the brand to the moment consumers get a glance of the collection.