How This B2B Company Tripled its Number of eBook Downloads

Goal

The company came to us because they wanted to increase the number of leads/downloads from their eBook.

Challenge

Getting people interested enough to take action onsite.

Tools

The company used:

  • Triggered Popups
  • Landing Pages
  • A/B Testing
  • Teasers

Outcome

The company increased its number of downloads (and leads gathered) by more than half.

Without FORTVISION

The company added an icon and link to the eBook on their homepage.

Average Number of Downloads per Day: 2.4

B2B Interactive Content Case Study

With FORTVISION Teasers

The company used a Teaser to redirect visitors to a specific landing page.

Average Number of Downloads per Day: 10.4

With FORTVISION PopUps

The company used strategic popups with lead forms, allowing the user to sign up for the eBook without leaving the page.

Average Number of Downloads per Day: 11.7

Methodology

The company took advantage of many tools in order to get more ebook subscription downloads.

1. Landing Page

The company created a quick landing page for their PPC Campaigns. The ad was published in LinkedIN and drove traffic to this page instead of the homepage of the site.

2. PopUps and A/B Testing

Instead of expecting the site visitor to click on the small image titled EBOOK, the company created a lead form popup to appear for any new visitors or on any page the user is idle on for a specific period of time. 

A

B

3. Teaser

This non-intrusive teaser is great for capturing attention and driving actions. For example, once the teaser is clicked, the user will either be shown an iFrame with your messaging or will be taken to the landing page created with FORTVISION.

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