As digital marketers today, we have a wide array of tools at our disposal. In fact, we are frequently inundated with requests to try this tool or that tool, and as the market continues to grow, it only gets more noisy.
There are tools for just about anything, such as landing page, popup, survey, emailing and more is driven to help push users through the marketing funnel. But herein lies the problem. Now, we need to overcome tool overload.
How Marketers Use SaaS Tools Today
As marketing becomes increasingly technical and KPI-focused, it’s not surprising that new tools are being created to support these processes. This ranges from huge marketing automation platforms to a wide array of tailored products such as landing page and email creation services.
According to Siftery.com, a marketing tool that tracks the software used by thousands of brands, top B2B companies today use an average of 37 different tools for marketing.
Buffer Uses 60 Marketing Tools
The good folks at Buffer were kind enough to share their list of SaaS tools they use on a regular basis – and it’s hefty.
Ahrefs Uses 21 Marketing Tools Daily
Ahrefs, a company that analyzes websites to provide competitive intelligence data on link building, content marketing and online reputation management strategies, regularly uses 21 different tools for their work.
Ladder.io Takes Advantage of 55 Marketing Tools
The folks at Ladder.io, a company that helps startups generate more growth, recommend 55 SaaS tools to their clients.
Downsides of Using Too Many Tools
Using marketing tools is addicting, and there is a tool for just about everything, so that means, as marketers, we are always looking to add more. The problems of having huge marketing stacks are plentiful:
Look for tools that are capable of doing multiple things. In fact, this is exactly what we had in mind at FORTVISION when we created our product. It is very possible to get 10 tools in 1.
Just take a look below.
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