The Top SEO Secrets and Suggestions to Outshine Your Competitors

It's 2019 and SEO is more important now than ever.

For your business to succeed, it needs to pop up everywhere, dominate every search and dance in front of every potential consumer’s eyes. Our research team studied today’s biggest SEO trends, and now we’re sharing them with you. We’ve included some tips, as well as FORTVISION’s official “Grow Your SEO” checklist, so you can capitalize on these trends and optimize your SEO.

1.

Voice Search

Siri and Alexa are the most trusted and popular names today; it’s almost impossible to go a day without hearing someone ask them a question. What began as a simple alternative to typed google search has become a go-to information gathering tool for consumers. And it’s only going up from here.

Researchers predict that 50% of all searches will be voice searches by 2020, according to comScore.

How to become voice search friendly:

My SEO Optimization
SEO 20%

2.

Going beyond Google

Google’s status as the sole search engine is an idea of the past; today, consumers are flocking to an array of other platforms for information and purchases. Places such as Bing, Amazon, the app store and WordPress are getting lots of search traffic, and you need to adapt to fully optimize your SEO.

Some strategies for “going beyond Google”

Use exact keywords in your title and content. While google has a more complex algorithm for search, other engines aren’t as fine-tooled. Find keywords using Keyword Explorer, and include them verbatim.

Consider social signals. Google doesn’t account for social media feedback when ranking pages, but other engines do. Find the different conversations about your business on social media and interact through likes, comments and shares.

Emphasize multimedia. Google values text, while other engines focus more on multimedia. Beyond being an excellent attention grabber, multimedia content boosts your SEO and increases your appeal

My SEO Optimization
SEO 40%

3.

Mobile-friendly

Search used to be more formal and desktop-based, but it’s now an on-the-go activity. Phones and other portable devices track down information and make purchases everywhere and all the time. If your site isn’t mobile-friendly, it needs to be. 

Here’s how to tap into mobile users:

Deliver & Respond.

Just like load time is essential to voice search, clicking through a site with ease on a mobile device is critical for users. See the “voice search” section for tips on how to increase your site’s speed.

Design to adapt.

Mobile screens are longer and narrower, while computers are shorter and wider. Your mobile site adapt to match the shape of different phone sizes rather than a compacted computer screen.

Do a test run.

Click through each page using different devices to ensure that your mobile site is smooth, glitch-free and visually appealing. Your home page might seem fine, but other pages might have minor problems.

With Responsive Web Design, a technology advocated by google, images are flexible because they are sized by percentage rather than pixel. In this format, images adjust relative to different screen sizes, making your site to be universally compatible.

My SEO Optimization Score
SEO 60%

4.

Content is key

Quality counts.
Quality counts. Google focuses heavily on evaluating content quality when ranking sites, and for good reason: your content reflects both your information and your brand. It’s not enough to mass produce content if you can’t produce that content effectively.
To ensure your content shines and boosts your SEO, make sure that it is professional and fact-checked, aesthetically engaging and valuable.
Connections.
Your content is a way to connect to your consumers on a personal level. If you just throw "garbage content" at them, they'll feel it.
Find out what your consumers want to see through on-site pitches and social media polling.
Produce content that addresses your customers' needs, informs them who you are and shows them that you care.
My SEO Optimization Score
SEO 80%

5.

Compare your competition

Competition between businesses is already cutthroat, and it’s only intensifying. It may seem like your site is drowning in a sea of competitors and you can’t seem to get out on top. Luckily, digital marketing companies like FORTVISION can help you. Research, keyword optimization, social media posting, and developing marketing plans are just a few things we can provide to help you outshine your competitors — so you can optimize your site, your business, and your success.

My SEO Optimization Score
SEO 100%

You’ve heard all the trends and tips. Now, put your knowledge to the test with FORTVISION’s official Grow Your SEO Checklist!

Get Demo