Using quizzes for marketing is extremely popular, but it’s seemingly more difficult in a B2B setting. This is how you can use quizzes to market your B2B product most effectively
Ask users if they would like to receive more content related to their results. It's a non-obnoxious way of asking for their information.
Keep users on your site by providing related content on the results page. It is the perfect time to set up personalized messaging for your different user personas.
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