How to Keep Your Email Subscribers

It’s not enough to just attract users to your siteyou need to get them to sign up and then maintain those email subscribers, too. Here’s how to spice up your content, so your consumers crave to hear from you.

How to retain your newsletter subscribers

Spending a few dollars on Google Ads can help drive critical traffic to your site, but that’s not enough. You also need to understand who your email subscribers are and what their preferences are. The days of aimlessly writing articles, hoping to attract users at random are over. Personalizing your content to will ensure you’re offering users what they truly want to read.

Ask Users What They Want to Read

There’s no shame in asking for topic ideas within your email.  Your readers will be impressed that you care about their interests, and are willing to write relevant content and follow-up on your promises. Asking questions shows you care about your users. They’re more than just numbers, and they need to feel that way.

For example, take the text below and add it to your emails:

What do you want to know next? Our team is at your service! If there is anything we haven't covered, or something you want an update on, simply reply to this email with your suggestions, and we'll get right to it!

Content Best Practices

Coming up with fresh content is hard, but there are some strategies for making it a bit easier. Here are some tools that will help you come up with winning content ideas:

Provide Fun Facts

We all get a kick out of these. Choose topics relating to your industry that highlight interesting, unusual or rare facts. You can tell how much readers look forward to receiving these by email open, subscription and unsubscribe rates.

Feature User Stories

Whatever any business says about itself pales in comparison to what others say. This is why testimonials and case studies are essential. A catchy email subject line that works well every time is based around user stories. For example: Check out how Company X Achieved its Goal by 3X.

Make it Short and Sweet

Remember that content should be easily digestible, especially in an email. This includes content-driven design features. To create the perfect email, use clear and concise messaging. Bullet points are great because they are visually aesthetic and easy to consume. 

But use caution when using bullet points because they can be confusing if the statements are not all in the same format. Pay attention to things like tense, plurality and type.

How to Capture More Email Subscribers

First thing’s first: everything you have needs a form attached to it! You need to attach software to your blog, so that you can put it anywhere. FORTVISION offers a plug-in that makes creating and employing lead forms a breeze. You can find it and others in the plug-in shops of your site’s host, or you can add a simple tag once to your site.

Capturing Leads within Blog Posts

Providing stellar content that you promoted on social media or elsewhere, might attract the right type of users to your site. But that isn’t enough. Users will be more inclined to hand over their email addresses if they know they’ll receive great content. A good place for these sign up forms is within the content (breaking apart two paragraphs), in the sidebar (where users frequently look) and as a triggered popup.

More than Just a Form

Plain forms don’t get much conversion.


Because site visitors today are hesitant to give out their contact information. Now, companies to give something away. This can be in the form of quizzes, downloadable lead magnets, interactive messaging, contests and more.


This type of format is perfect for gathering leads because the contact is already interested in the topic. All you need to do is offer them even more info related to their quiz results.


Contests for getting sign ups is nothing new, and for good reason: People love getting free stuff, and they love winning. If the offer is good enough, visitors have no problem leaving their email addresses.

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