As we all know, analytics tracking is extremely important when it comes to scaling and increasing conversion rates. If you really want to understand your visitors’ decisions with how they interact with your site, you need to go straight to the source.
Only your visitors can give you the data you need. They are the only ones to tell you things including:
- Why he or she did not proceed to check-out
- Why he or she left your site
- Why he or she did not sign up.
When done correctly, this research method can give you deep knowledge and insights into the behavior of your site visitors.
Qualitative Research methods include the following:
- Focus Groups
- Usability Studies
Polls and Surveys are the easiest, quickest and cheapest option for getting the data you need: qualitative data and customer feedback.
Polls and Surveys
A poll is a quick way to collect customer sentiment.
Digital marketers in every industry can use polls to get more users.
Another great way to use polls is to trigger them at the right times in the customer’s decision-making point. You can choose to show it to the right person at the right time.
Attaching a Lead Form or CTA at the end of the poll is a great way to capture leads or drive traffic to a page within or outside of your site. Including a back cover for a CTA or Form at the end of your poll.
Creating Beautiful Polls Has Never Been Easier
Polls not only provide you with awesome custom data that you can’t get elsewhere, but it is also a good lead-generation tool.