How This Popular eCommerce Shop Doubled its No. Average Checkouts

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Clicks Converted to Checkouts

In less than one month, this women’s eCommerce boutique sold twice as much inventory on the items promoted with interactive content.

GOAL

The popular women's global eCommerce shop came to us wanting to increase its engagement, brand awareness, total number of checkouts and email newsletter list

EXECUTION

By incorporating the interactive components to its site, the company was able to exceed its goals.

METHODOLOGY

First, they learned more about their users and their preferences through fun polls. Then they were able to optimize their site and content based on the collected user feedback.

OUTCOME

The content campaigns received 4 times the amount of engagement compared to other static content on the site.

About

This Miami-based client is a popular, go-to online retail destination for modern style. The company offers a comprehensive, curated collection of apparel and accessories from contemporary and designer labels. The client has a popular shopping app with more than 5,000 positive reviews.

 

Challenges

This 6-year-old women’s eCommerce boutique in Miami has more than 5,000 page visits a day. The shop features a wide array of products, including accessories, bags, shoes and clothing. 

Although happy with the amount of organic traffic coming from ad campaigns, they are disappointed with the engagement (and low check-out rate) on the site.They were

 

Methodology

A/B Testing: The company created a campaign and used out A/B testing software to quickly create and deploy all campaigns with two versions instantly. Whether it is the color of a button or the entire messaging, the boutique was able to test and optimize in real-time.

Opinion Polls & Surveys: These popular formats allows you to quickly ask opinion-based questions that increases engagement while providing you with valuable insights for optimization.

Chatbot: These popular formats allows you to quickly ask opinion-based questions that increases engagement while providing you with valuable insights for optimization.

 

Outcome

Engagement: The company created a quiz asking subscribers to “What Your Personality Says About Your Fashion Style.”

New Leads: The company received 127 new leads from the lead-capture form on the Personality Quiz.

Retention: The company saw an increase in return visitors. By providing fun content (that was not too sales-y), they grew their level of loyal fans.

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