The b2b company came to us because they wanted to increase the number of leads/downloads from their eBook.
Getting people interested enough to take action
The company used:
The company increased its number of downloads (and leads gathered) by more than half.
The company added an icon and link to the eBook on their homepage.
Average Number of Downloads per Day: 2.4
The company used a Teaser to redirect visitors to a specific landing page.
Average Number of Downloads per Day: 10.4
With FORTVISION PopUps
The company used strategic popups with lead forms, allowing the user to sign up for the eBook without leaving the page.
Average Number of Downloads per Day: 11.7
The company took advantage of many tools in order to get more ebook subscription downloads.
2. PopUps and A/B Testing
Instead of expecting the site visitor to click on the small image titled EBOOK, the company created a lead form popup to appear for any new visitors or on any page the user is idle on for a specific period of time.
This non-intrusive teaser is great for capturing attention and driving actions. For example, once the teaser is clicked, the user will either be shown an iFrame with your messaging or will be taken to the landing page created with FORTVISION.