Goal
The b2b company came to us because they wanted to increase the number of leads/downloads from their eBook.
Challenge
Getting people interested enough to take action
on-site.
Tools
The company used:
- Triggered Popups
- Landing Pages
- A/B Testing
- Teasers
Outcome
The company increased its number of downloads (and leads gathered) by more than half.
Without FORTVISION
The company added an icon and link to the eBook on their homepage.
Average Number of Downloads per Day: 2.4
The company used a Teaser to redirect visitors to a specific landing page.
Average Number of Downloads per Day: 10.4
With FORTVISION PopUps
The company used strategic popups with lead forms, allowing the user to sign up for the eBook without leaving the page.
Average Number of Downloads per Day: 11.7
Methodology
The company took advantage of many tools in order to get more ebook subscription downloads.
1. Landing Page
The company created a quick landing page for their PPC Campaigns. The ad was published in LinkedIN and drove traffic to this page instead of the homepage of the site.
2. PopUps and A/B Testing
Instead of expecting the site visitor to click on the small image titled EBOOK, the company created a lead form popup to appear for any new visitors or on any page the user is idle on for a specific period of time.
A
B
This non-intrusive teaser is great for capturing attention and driving actions. For example, once the teaser is clicked, the user will either be shown an iFrame with your messaging or will be taken to the landing page created with FORTVISION.
What do you want to create? See how easy it is! HERE
