FashionTV Case Study

Check out how we helped FashionTV increase its Brand Awareness and No. of Checkouts for their beauty line, FCosmetics!

Since its inception in 1997, FashionTV has been setting the highest standards for excellence in fashion and lifestyle broadcasting. The only TV equivalent to fashion print media appealing to everyone interested in fashion, style, beauty and trends, fashiontv understands and caters to its audience by providing original, unbiased and informative programming not available on other networks.

A strong image and exceptional awareness of FashionTV’s brand projects a unique, cosmopolitan and a modern style allowing for influential partnerships with many global brands and products, including hair and skin care.Inspired by the glamorous world of fashion, top models’ beauty secrets, haute couture creations, and jewelry, ENJOYLLERY™ was created to be indulged in and enjoyed.

Goal

FashionTV came to us wanting to increase its revenue and awareness for their FCosmetics Product Line.

Methodology

We A/B tested 4 different interactive content campaigns.

Solutions

Light Box

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Swiper Cards

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Quiz

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Outcome

Categories

Campaign A: Homepage Pop-Up

We suggest that instead of having the user navigate the menu bar for “F Products” and then find the FCosmetics tab, that they put a teaser to the specific Product Category

Campaign B: Homepage Teaser + Quiz

We suggest that instead of having the user navigate the menu bar for “F Products” and then find the FCosmetics tab, that they put a teaser to the specific Product Category

Call-to-action

A non-intrusive way to capture attention on the homepage.

Quiz cover and questions

Once user clicks on the teaser, he or she is taken to a fun, beautiful quiz for a great storytelling opportunity.

Results page

Once user receives their answer, they are driven to the product page.