Contents

FashionTV Case Study

Check out how we helped FashionTV increase its Brand Awareness and No. of Checkouts for their beauty line, FCosmetics!

Since its inception in 1997, FashionTV has been setting the highest standards for excellence in fashion and lifestyle broadcasting. The only TV equivalent to fashion print media appealing to everyone interested in fashion, style, beauty and trends, fashiontv understands and caters to its audience by providing original, unbiased and informative programming not available on other networks.

A strong image and exceptional awareness of FashionTV’s brand projects a unique, cosmopolitan and a modern style allowing for influential partnerships with many global brands and products, including hair and skin care.Inspired by the glamorous world of fashion, top models’ beauty secrets, haute couture creations, and jewelry, ENJOYLLERY™ was created to be indulged in and enjoyed.

Goal

FashionTV came to us wanting to increase its revenue and awareness for their FCosmetics Product Line.

A/B Testing

We A/B tested 4 different interactive content campaigns.

Tools Used

A/B Testing, Pop Ups, Triggering, Quizzes, Re-targeting.

Tools

Light Box

As seen below, FashionTV used a personality quiz to introduce their new cosmetic line.

Triggering

FashionTV was able to determine the behavior of the popup based on important segmentation, so they could deliver the right message, at the right time.

Re-Targeting

By placing pixels in each campaign, FashionTV stayed relevant to the visitors with re-targeting campaigns.

Categories

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Homepage Pop-Up

We suggest that instead of having the user navigate the menu bar for “F Products” and then find the FCosmetics tab, that they put a teaser to the specific Product Category

Product Recommendation Surveys

Homepage Teaser + Quiz

We suggest that instead of having the user navigate the menu bar for “F Products” and then find the FCosmetics tab, that they put a teaser to the specific Product Category

Call-to-action

Interactive Content Case Study FashionTV
A non-intrusive way to capture attention on the homepage.

Quiz cover and questions

Interactive Content Case Study FashionTV
Once user clicks on the teaser, he or she is taken to a fun, beautiful quiz for a great storytelling opportunity.

Results page

Interactive Content Case Study FashionTV

Once user receives their answer, they are driven to the product page.