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CONTENT marketing round-up

Top news stories you need to read now.

June 14, 2019.

What Content Really Engages? The Inside Scoop From 30 Marketers

“Engagement” is a hot buzzword – but what does it actually mean? From establishing a connection to invoking authenticity, professionals shared how they define successful engagement from the audience's perspective.

2019 Key Digital Marketing Growth Stats

Each year brings new digital marketing statistics that are shared by changes in social media. This year, Mobile Marketer and Marketing Dive published data on key social media trends you don’t want to miss.

Content Is NOT the Same as Content Marketing

Content is one thing, but content marketing is another. Learn the difference between to two to determine how to improve and direct your company’s content.

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5 Crucial Ingredients for a Tremendous Content Marketing Strategy

Content marketing is compiled of many factors that shape different strategies. But there are 5 crucial ingredients you need to base your company off of to ensure each marketing recipe is one of success!

4 Killer Tips to Improve Your Content Marketing Strategy with Instagram

Instagram is one of today's hottest social media platforms. Leverage hashtags, maintain the right frequency, avoid promotional content and leverage Instagram Live videos to improve your content marketing strategy on instagram and secure more leads.

Introducing the New Tenets of Digital Marketing

As the internet and consumer behavior changes, so does digital marketing. The new tenets of digital marketing – the shift to hyper niche, reach for longtail, management of data complexity – create a new landscape you need to develop strategies for ASAP.

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