Content Marketing Round-Up

5 Practical Ways to Effectively Target Seniors in Digital Marketing

Technology isn’t just for the young; research shows that senior citizens are now key players in the digital marketing world. But compared to younger audiences, older consumers attract to different strategies – and knowing how to execute them is essential to broadening your reach.

5 Content Marketing Tips To Help You Connect With Your Audience

Producing content is hard enough; actually connecting with your audience is even harder. If you slow things down, deliver solutions, find influencers, use social media and sound approachable, your consumers will relate to you and gravitate to your business.

8 Reasons Why Your Content Marketing Strategy May Suck

Part of winning is knowing when and where you’re losing. A study shows 91% of B2B companies said they use content marketing to engage with prospects and clients, only 23% of companies are either having no success at all, or “minimal success” with content marketing. Be familiar with these common content marketing mistakes to understand how to avoid them.