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CONTENT marketing round-up

Top news stories you need to read now.

July 7, 2019.

5 Practical Ways to Effectively Target Seniors in Digital Marketing

Technology isn’t just for the young; research shows that senior citizens are now key players in the digital marketing world. But compared to younger audiences, older consumers attract to different strategies – and knowing how to execute them is essential to broadening your reach.

So Your Content Failed. Now What?

Sometimes, failure is inevitable. But if you move forward in the right direction, content that seems to fall flat becomes a stepping stone for success. In analyzing where things went wrong, you can beef up your content and repurpose it ten times better.

5 Content Marketing Tips To Help You Connect With Your Audience

Producing content is hard enough; actually connecting with your audience is even harder. If you slow things down, deliver solutions, find influencers, use social media and sound approachable, your consumers will relate to you and gravitate to your business.

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The Best Digital Marketing Stats of the Week

Digital marketing is dynamic and full of surprises. This week’s startling statistics on the industry might change everything you thought you knew – and teach you something fresh, too.

8 Reasons Why Your Content Marketing Strategy May Suck

Part of winning is knowing when and where you’re losing. A study shows 91% of B2B companies said they use content marketing to engage with prospects and clients, only 23% of companies are either having no success at all, or “minimal success” with content marketing. Be familiar with these common content marketing mistakes to understand how to avoid them.

Stop! We’re Overwhelming B2B Buyers in a Content Marketing Tsunami and it’s NOT Helping Them Buy.

In all the craziness to secure buyers, marketers sometimes turn them away. Don’t. Put yourself in your consumer’s shoes to understand what they’re really looking for and how to provide services for them without drowning them in it.

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