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CONTENT marketing round-up

Top news stories you need to read now.

Why Keyword-Driven Content Won't Rank Your Startup (& What to Write Instead)

No, keywords aren’t dead. Yes, they are still important. But keyword-driven content isn’t for everyone or every business. In fact, as a startup or a new business, keyword-driven content is likely a waste of time and money.

4 Instagram Best Practices for Increasing Sales

Instagram is undoubtedly one of the fastest ways to reach a huge number of specific users and have them familiarize with a brand. Numbers don’t lie. Instagram has more than 1 billion active users and more than 500 million accounts are active every day.

Agencies See Growth in Content Marketing Business

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing.

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How to Find B2B Content Marketing Writers Who Understand Your Niche

A good writer is hard to find. But locating skilled B2B content marketing writers, ones with the experience and expertise to speak to your specific niche of the technology sector, can feel like tracking down a herd of unicorns.

Creating a Content Marketing Strategy: The Basics

Whether you’re just starting to implement content marketing into your social media marketing strategy or you’re going back and tweaking an already existing campaign, developing and continually updating your content marketing strategy is crucial. Before we can talk about how you can develop a great strategy, we have to understand what content marketing strategy is.

Top Twitter Trends in Content Marketing 2019 [Infographic]

Twitter is a great resource for staying on top of the latest industry news and events - and if content marketing is a key area of interest, it can be a great option for tracking the latest trends and connecting with relevant influencers.

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