Cutting-edge psychology combined with marketing tips, for you to truly comprehend your consumers.
August 4, 2019.
Merely expose yourself to your consumers enough, and they’ll expose their wallets to you.
The “mere-exposure effect” explains how the more we see something, the more we identify with it, and the more likely we are to buy it.
It all began in 1876, when psychologists found that people who were exposed to familiar things felt a sense of “warmth.”
Then in a 2007 study, college students were instructed to read articles on a computer. Different banner ads were flashed on the screen while they were reading, with one ad designated as the “test” banner. The group that was exposed to the “test” banner rated it more favorably than ads that they weren’t exposed to.
Research now indicates that maximum effect of exposure is between 10 and 20 exposures. After that, it likely doesn’t have a strong effect.