Cutting-edge psychology combined with marketing tips, for you to truly comprehend your consumers.
July 28, 2019.
Use the power of authority to power your conversions.
People are greatly influenced by authority. They are more likely to comply with a task if pressured to do so by an authority figure.
In the 1960s, psychologist Stanley Milgram was interested in why and how so many ordinary people committed genocide in the Holocaust. Participants were told to administer shocks to people who made mistakes in a basic word game and to increase the level of shock each time. If they refused to administer the shocks, participants were given four more orders prompting them to do so. Milgram found that ⅔ (65%) of participants continued to give shocks to the lethal, highest level (450 volts), and all of the participants continued to 300 volts.