A big problem for B2B marketers today is creating content that is engaging to many people yet personalized enough to address the most relevant prospects.
Creating new content is time-consuming. It requires planning, research, writing, proofing and more. Without it though, brands risk losing engagement, awareness, revenue and retention. Being able to repurpose static content into visual, interactive, animated formats will save you tons of time.
As we all know, analytics tracking is extremely important when it comes to scaling and increasing conversion rates. If you really want to understand your visitors’ decisions with how they interact with your site, you need to go straight to the source.
Pop-ups can be very effective, especially if you use them well and implement the very best practices.
We get asked a lot about how quizzes are used for b2b. There are literally tons of ways marketers are taking advantage of quizzes for marketing.
Brands of all sizes turn to social media platforms to boost brand engagement. However, on their quest to forming rational and emotional connections with consumers, advertisers may be neglecting their own digital assets.
Optimizing every page of your site for sign ups and demo requests is crucial to staying relevant and competitive today.
We love increasing traffic, and it is definitely a good sign when it happens, but no matter how much traffic flows to your site, if you are not capturing the visitors’ info to convert, then it can be super frustrating, especially for B2B or eCommerce companies.
When visitors land on your website, you have a certain amount of time to present the most persuasive message possible to win a sale before they walk away.
Check out the latest news in content and digital marketing that you don’t want to miss.
UK Lingerie Company Triumph wanted to boost awareness for its Spring-Summer 2018 new product line through a fun, rotating cube teaser on the homepage. The cube featured images of the new items with a deep link to the product page for the shopper to learn more.
In less than one month, this women’s eCommerce boutique sold twice as much inventory on the items promoted with interactive content.
Check out how we helped Eco Industries use interactive content ads to promote their apartment construction company.
Learn How We Helped FashionTV Increase Its Revenue And Brand Awareness For Its F Cosmetics Line
The Coca-Cola Company came to us because the company wanted to increase its brand awareness through interactive content campaigns among younger generations for one of its product lines, Fanta.
With consistent updates to Facebook’s and Google’s algorithms, content marketing has changed considerably.
Fuze Tea had a goal of increasing their ad impression rate and their CTRs to their own site.
Mentos wanted to increase its overall brand awareness and cultivate a positive attribution to the brand.