This popular B2B company in Connecticut came to us because they wanted to increase the number of leads/downloads from their eBook. Here’s how it went!
Learn how to take the best, most beloved parts from in-store shopping and apply them to your eCommerce shop.
A big problem for B2B marketers today is creating content that is engaging to many people yet personalized enough to address the most relevant prospects.
Creating new content is time-consuming. It requires planning, research, writing, proofing and more. Without it though, brands risk losing engagement, awareness, revenue and retention. Being able to repurpose static content into visual, interactive, animated formats will save you tons of time.
As we all know, analytics tracking is extremely important when it comes to scaling and increasing conversion rates. If you really want to understand your visitors’ decisions with how they interact with your site, you need to go straight to the source.
Brands of all sizes turn to social media platforms to boost brand engagement. However, on their quest to forming rational and emotional connections with consumers, advertisers may be neglecting their own digital assets.
We love increasing traffic, and it is definitely a good sign when it happens, but no matter how much traffic flows to your site, if you are not capturing the visitors’ info to convert, then it can be super frustrating, especially for B2B or eCommerce companies.
When visitors land on your website, you have a certain amount of time to present the most persuasive message possible to win a sale before they walk away.
Check out the latest news in content and digital marketing that you don’t want to miss.
With consistent updates to Facebook’s and Google’s algorithms, content marketing has changed considerably.
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