HOW THIS CONSTRUCTION COMPANY INCREASED TRAFFIC BY 10X IN 2 MONTHS with interactive ads

Goal

To increase brand awareness and to get more leads for short- and long-term nurturing.

Challenge

Reach a very targeted, niche audience at scale while achieving performance and acquisition goals.

SOLUTION

Run highly targeted campaigns on the FORTVISION discovery platform to drive quality traffic to the company’s content, leading to a high conversion rate.

Outcome

The company used playable creatives (video) to attract more visitors, increase brand awareness and boost subscriber rates, resulting in a 2X higher click-through rate (versus control video ad).

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about

The growing company has 8 eco-friendly buildings with more than 300 units per building. The company delivers the ideal combination of green living, urban location, luxury amenities, and proximity to transportation all in the heart of an eclectic and vibrant neighborhood.

challenges

Due to the nature of its product, the company needs to educate the potential customer about the advancements and benefits made in eco-friendly materials. It used to be super expensive to live in a green home, but with advancements in construction, the price is considerably more reasonable now. In addition, the company has released new data that proves its residents have saved more in the past 10 years than non-Green homeowners.

 

The company wanted to educate the market on the ease of lowering their carbon footprint today that doesn’t require much action by the person. The company has made it easy to live Green by already incorporating energy-saving and green materials.

methodology

A/B Testing

We suggested the company A/B test two different ads with different images. One showed people and the other showed just design. When we used a picture of a person, the ad was clicked on 2x more than the version without a person in it.

Placements

Call-to-Action Button 

We placed a small, non-intrusive, interactive call-to-action on the homepage. It was a cube that rotated, so it grabbed the user’s attention right away. Once clicked, the users were shown an advert with a lead-gen form.

 

In-Content
The company created an ad featuring an interactive video that showed a virtual walk-thru of one of their buildings. Because of our unique algorithm, we actually know how much of the video was viewed, making sure that the views were legitimate.

outcome

The company’s onsite traffic was increased by 10x in 2 months with interactive ads. The company received a 2 percent CTR, which was significantly higher than their previous campaigns on other platforms.

featured Tools

Video

Videos

Video will continue to dominate overall Internet traffic – representing 80% of all Internet traffic by 2021, up from 67% in 2016. Let’s just take another look at those numbers:

A/B TEST

A/B TESTING

Well-planned A/B testing can make a huge difference in the effectiveness of your marketing efforts. Narrowing down the most effective elements of a promotion, and then combining them, can obviously make your marketing efforts much more profitable and successful.

Call-to-Action

CALL-TO-ACTION

It can be the determining factor between a lead and a conversion. Many argue that the call to action is the most important part of your site or ad campaign.

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